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  • Cooperative Trust: How You Say It As Important as What

    I hear it a lot. As an I.T. guy, it’s easy to see how tech-speak can turn even a highly educated executive into any other befuddled end-user. If someone’s not familiar with what you do, the terms used to describe your work might be useless or, even worse, cause more...

  • Guest Opinion: No One is Interested in Your Ads

    One of the most intriguing concepts in understanding and marketing to Gen Y – and who doesn’t want a younger membership – is that they don’t like to be sold to. In fact, in our world of information overload and marketing-clogged brain cells, no age group is really all that...

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