CUSOs

Reaching Members Where They Live, CUSOs Consider Sales Culture, All Channels

May 07, 2008
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By Michelle Samaad

KENTWOOD, Mich. — When it comes to how and where members are conducting their financial transactions, it’s no surprise that many are relying heavily on their debit cards.

According to snapshot data from Xtend Inc., a financial solutions provider and strategic business partner of CU*Answers, 17% of credit union respondents said debit card processing ranked the highest. Share drafts followed in a close second at 16% with teller processing and ATM network processing tied for third place.

To serve members on their terms, Xtend suggests the establishment of a sales culture within the credit union and using the power of networks for business development.

—msamaad@cutimes.com