Eileen Courter

Marketers Nowadays Tote a Heavier Toolbox

By Eileen Courter | May 8, 2013

Credit union marketers searching for the best way to reach their members can dig into an overflowing toolbox today, ranging from traditional approaches such as direct mail to new options like Twitter and whatever else is currently “in.”
Billionaires Club: High Employee-to-Member Ratio Pays Off for Hanscom FCU

By Eileen Courter | April 10, 2013

Wall Street generally applauds the idea of shedding employees, and credit unions often worry when their employee-to-member ratio climbs.
Billionaire’s Club: CEO Cashman Traces Long Heritage at Metro CU

By Eileen Courter | March 27, 2013

When Robert Cashman talks about members who have been with Metro Credit Union for two or three generations, he pretty much knows what he’s talking about.
Want Growth? Check Your Corporate Culture

By Eileen Courter | March 20, 2013

As far as Jay Magulski and Mark Hudzik are concerned, growth isn’t something you turn over to the marketing or corporate development department and figure the job is done.
Job Outlook at Credit Unions Brightens for 2013

By Eileen Courter | February 13, 2013

Judging from comments by search firms and credit unions, 2013 may be a pretty promising year for jobseekers looking to land positions with credit unions.
GTE Mortgage CUSO to Build on HARP Success

By Eileen Courter | January 30, 2013

The American dream of home ownership may have taken a hit over the past few years, but GTE Financial in Tampa, Fla., still wants to build mortgage lending into its plans.
Economy Aside, Credit Unions Aid Cash-Strapped Charities

By Eileen Courter | December 12, 2012

If you think it’s tough trying to pare down your holiday gift list, consider the task faced by credit unions scanning a long roster of deserving causes and deciding who to support.
Credit Unions Stay Nonpartisan to Register Voters

By Eileen Courter | November 14, 2012

If a credit union offers voter registration and the law doesn’t allow the registrars to hand out literature from a candidate who’s a good friend of credit unions, for example, why bother?
CEO Ron Kase Faces Up to the Challenges to Grow

By Eileen Courter | November 5, 2012

When CEO Ron Kase joined Landmark Credit Union 39 years ago, he expected it to grow, but he likely would not have wagered it would reach $2.2 billion by the time he retires in January.
Boomers Seek Knowledge on Health Savings Accounts

By Eileen Courter | October 14, 2012

If you offer health savings accounts, chances are baby boomers will be familiar with key basics before they approach the credit union.