Technology Drives Engagement: Onsite Coverage
HOLLYWOOD, Calif. – Credit union human resources departments must embrace new technologies to engage employees, especially young employees, Christopher Fisher, vice president for the Houston, Texas-based credit union HR services provider CU People, Inc. said at the CUNA HR and Training & Development (HR/TD) Council Conference Friday.
Fisher discussed ways technology has impacted the human resources areas of applicant tracking and talent acquisition, performance management and employee engagement in a breakout session, “Emerging HR Technologies and How They are Changing the HR Landscape for the Better,” at the conference, which runs from April 22 to 25 at the Loews Hollywood Hotel in Hollywood, Calif.
Social media is an important recruiting tool, and all credit unions should be utilizing LinkedIn and Facebook as part of their recruiting strategies, he said.
Job boards such as Monster and CareerBuilder, and search engines such as Indeed are still relevant in today’s job searches, however, he said.
Video technology also plays a key role in the modern recruiting process – videos can be used to engage candidates who visit the credit union’s website or LinkedIn page, for example; as a long-distance interview tool; and as an onboarding tool during employees’ first days on the job, he said.
Credit unions can also benefit from requesting video versions of resumes and cover letters from candidates, he added.
Using an online game format for employee performance evaluation activities is another emerging HR technology trend, he said.
“Gamification is something we’re seeing a lot of organizations moving to,” Fisher said. “People are much more engaged in the process when there’s a game and a means to an end, and can congratulate themselves as well as their team.”
Credit unions are also beginning to incorporate wearable technology into their employee engagement efforts, Fisher said.
He presented an example from the $200 million CY-Fair Federal Credit Union in Houston, where front-line employees use Google Glass – a pair of glasses that displays digital information in a smartphone-like, hands-free format – to streamline tasks and engage with members.
“The main idea behind the use of Google Glass at this credit union is engaging a younger generation of employees,” Fisher said. “Millennials are into new technologies, and they’re excited about how they can use new technology in their jobs to enhance the member experience.”