Credit Unions Join ALS Ice Bucket Challenge
Credit unions have joined the ALS Ice Bucket Challenge, which has gone viral across Twitter, Facebook, YouTube and Instagram.
Since July 29, superstars across the country - from Maroon 5’s Adam Levine to former Dallas Cowboys Quarterback Troy Aikman to businesswoman Martha Stewart - have poured a bucket of ice water over their head to raise money to fight amyotrophic lateral sclerosis, also known as Lou Gerig’s Disease. Countless celebrities and every day people have participated in the trend, challenging others to do the same within 24 hours and make a donation to ALS charities.
CUES and the $582 million CitizensFirst Credit Union were the first to take part. The two organizations have challenged others in the credit union industry to get soaked for a good cause.
According to the ALS Association, the Ice Bucket Challenge has not only helped raise awareness, but $4 million in donations has been raised in just two weeks, compared to $1.12 million during the same time period last year. In addition to furthering research for a cure, contributions also help provide care for those living with the disease.