Insuring Noninterest Income at SRP Federal Credit Union
At one point, members of SRP Federal Credit Union had access to a hodge-podge of insurance products from different carriers offered through a bevy of third-party vendors.
The $694 million credit union in North Augusta, S.C., said it wanted more as its 103,678-member base continued to expand across the state and into Georgia. The goal was to build a comprehensive suite of insurance products to protect members, their families and their small businesses, according to Ed Templeton, president/CEO of SRP.
Staff commitment was so high at SRP, that Templeton believed his team would have it made it work, even if he didn't want to.
“I didn't have to motivate, they were prodding me to go faster. It was pure enthusiasm for the product and the product line,” he recalled.