Smartphones Push Car Buying to New Digital Highs
Three years ago, families were exposed to an average of 329 different digital ads on a typical 90-day car-shopping excursion.
That’s according to CUNA Mutual Group, citing data from Cobalt’s June 2011study, “A Guide to the Modern Car-Shopper Journey.”
Since then, with smartphones seeing a rapid increase in popularity, that number only continues to rise.
So, what does it all mean for credit unions?
CUNA Mutual’s MemberCONNECT program will explore options during a free webinar, “Changing Lanes: The New Paths to Car Buying,” at 1 p.m. and 3 p.m. June 3.
The hour-long webinar will take a generational view of car buyers, what influences them, and explore then-and-now journeys of three personas, including the first-car buyer, the family vehicle buyer and the luxury/fun vehicle buyer, according to CUNA Mutual.
The webinar will also cover technology and its role in the buying process, triggers for different decision points and the importance of leveraging convenience.
“Knowing and understanding new consumer buying trends will help better position credit unions in the auto-buying process over the long term,” said Stephen Arnold, vice president of the TruStage Auto and Home Insurance program.
TruStage, a consumer marketing brand of CUNA Mutual, offers insurance products and programs through TruStage Insurance Agency LLC and is issued by CMFG Life Insurance Co., and other insurance companies.