Mobile Architecture, Strategies Drive Opportunity
Traditionally the appeal of credit unions has been attributed to their member service and accessibility. Since the financial crisis, big banks have been threatening credit unions’ niche by improving customer service and accessibility through mobile technology.
The race for the financial services customer has not been won. Credit unions must look toward digital technology and especially mobility to continue to exceed their members’ expectation of access.
We recommend a four-step approach:
Step 1: Identify and articulate priorities for your credit union. Are your priorities about productivity and cost savings? Or is your focus on increasing levels of customer satisfaction and hence retention/loyalty? Do you find speed to market of new products most important?