Recruiting Top Talent: Bigger Pool Not Always Better
To attract the best talent, forget the bland "we are an employer of choice” pitch.
Instead, be brutally honest about what you don’t want by defining and being true to your brand.
Get the basics right. Besides money, factors that appeal to potential employees include the work itself, scheduling flexibility, location, learning opportunities and relationships within the organization and in the community at large.
Experts agree most organizations aren’t as effective in crafting compelling employee value propositions. As long as an organization delivers through its culture, a values based foundation can even help turn challenges like size into assets.