Credit Unions Ink New Marketing Deals
Credit unions in Washington, Wyoming and Michigan recently announced partnership agreements that will provide them with branding and marketing opportunities at entertainment and sport venues in their communities.
The $1.3 billion Numerica Credit Union in Spokane Valley, Wash., inked a $500,000, 10-year naming rights agreement with the Performing Arts Center in Wenatchee.
The agreement announced May 1 will change the venue’s name to Numerica Performing Arts Center. New signs are expected to be installed this summer.
“You can judge the character of a community by what they do with the arts,” said Carla Altepeter, president/CEO of Numerica CU. “It’s well-known that the arts promote prosperity, foster creativity, improve academic performance, strengthen the local economy, and have a positive social impact leading to higher civic engagement … and becauseof this, Numerica is so very proud and excited to partner for 10 years with the PAC and help it grow, get strong and fulfill its mission.”
The $247 million UniWyo Federal Credit Union agreed to a three-year contract extension with the University of Wyoming.
The agreement will allow the credit union to install a new sign on the scoreboard at War Memorial Stadium, enhancing the credit union’s visibility during the football season, the Laramie-based cooperative said.
Terms of the agreement were not released.
In addition to its new branding presence at the football stadium, UniWyo FCU also holds exclusive naming rights of the UniWyo Sports Complex, pictured at left, which is the home of the university's volleyball and wrestling teams.
“We are proud and excited to strengthen our relationship with Wyoming Athletics and the university,” UniWyo FCU President/CEO Larry Knopp said. “Our relationship with UW extends back to 1953 when UniWyo was founded by nine university employees. We look forward to the new season and are thrilled to see what Wyoming Football has in store.”
The $517 million Consumers Credit Union in Kalamazoo, Mich., signed an agreement to become a founding partner and the official financial institution for the Kalamazoo Growlers, a summer collegiate baseball team.
The partnership will provide members and their families at Saturday home games with special benefits such as concession and merchandise discounts and reduced prices on tickets to future games.
Members will be able to enter for a chance to throw the first pitch at Saturday games, while the credit union's youngest members will have the opportunity to serve as bat boy or bat girl on Saturdays. Young members will also be invited to a special Kids Day at the Park to take part in hitting, fielding, and throwing drills on the field with Growlers players and coaches.
"We look forward to bringing the community together around this great summer pastime and offering added benefits to our members,” said Lynne Jarman-Johnson, chief marketing officer for Consumers CU.