Millennials and the Mobile Wallet
The rise of smartphones has fundamentally changed the way consumers and businesses interact, and the banking industry is no exception. In a few short years, we’ve witnessed the rise of mobile banking apps. And if recent years are any indication, mobile’s prevalence will only continue to grow.
The rise is justified: mobile is the key to reaching, engaging and maintaining the coveted Millennial market. America’s biggest generation – approximately 68 million people ages 18 to 34 – has also proven to be one of the most difficult to reach. Millennials tend to be skeptical of big business. They expect companies to engage in a dialogue. They consume information via digital channels. And they sleep with their mobile devices next to their beds.