The Financial Brand Forum 2014: Onsite Coverage
Embracing what makes a credit union unique - and even weird - is key to a successful branding effort. And, onboarding must include everone, even human resources staffers rejecting job applicants.
Read CU Times' onsite coverage, linked below, of The Financial Brand's Forum event in Las Vegas, Apr. 2-4 at Caesar's Palace.
Onboarding Process Wins Over Time: Organic growth is key to profitability, so institutions must generate more business from current customers.
Own Your Brand: Delivering on your brand is less about budget and more about identifying what makes your organization unique.
Differentiation Key to Branding: Financial Brand founder Jeffry Pilcher opens his conference discussing how to build a strong brand.