The $5.5 billion Suncoast Credit Union on Wednesday announced a major rebranding effort that includes a new name, logo, website and Twitter account. In December 2013, members voted in favor of
converting from a federal charter to a state charter, requiring the credit union to change its name, Suncoast said in a release.
The charter change expands the Tampa, Fla.-based credit union’s community charter to add Sarasota and Highlands Counties to the 15 counties it already served.
“Our new name, logo, website and Twitter reflects our mission and community promise to improve the quality of our members lives,” said President/CEO Tom Dorety. “We look forward to becoming even stronger partners with local communities through our focus on economic and educational initiatives to benefits all residents.”
In addition to the new name, Suncoast said members can expect additional products and services, real-time communication on Twitter with @SuncoastCU, expansion of branches and ATMs, a 6% increase in the number of employees and increased giving to the community through the credit union¹s Foundation.
In 2013, Suncoast Credit Union Foundation provided $2 million in funding and grants for a total of $10 million since its inception in 1992. The Foundation is a vehicle for Suncoast to benefit children, families and educational initiatives to local communities.
The credit union’s new logo highlights orange circles of various shades to represent the sun and Suncoast¹s growth and ownership in Florida throughout the past 80 years.
The redesigned website includes a new look and feel, an updated site structure and a more user-friendly experience, aimed at helping members and site visitors to access credit union products, services and news. Additional website features include an interactive Foundation giving tool that highlights the amount of contributions and giving by county, product reviews, calculators and advice.
As the largest financial institution headquartered on Florida¹s West coast and the largest credit union in the state, Suncoast serves 569,737 members and employs 1,098 employees throughout 17 Florida counties.
In 2013, Suncoast increased deposits and lending by 5%, membership by 4.5% and checking accounts by 7.5%, the credit union said.