3 Marketing Mistakes in a Purchase Market
It is no secret to anyone who has been following the mortgage market that it is becoming increasingly purchase-oriented. Rising interest rates show the refinance days are over. The Mortgage Bankers Association predicted that purchases would make up 48% of originations by the end of the year, up from a mere 26% at the beginning of 2013.
However, it has also been predicted that the total number of originations will decrease, which it why it is important to capitalize on your relationships with members, prospects and referral partners to generate purchase business.
Mistake 2: Not creating a plan to match those objectives