Look Elsewhere to Reach Younger Demographics
Those in the media are of two camps when it comes to younger users and Facebook. The first camp tells us this demographic no longer care about Facebook. The second camp tells us that there’s no real evidence to support this, and that teen use of Facebook is steady.
There are some compelling theories from the first camp. Chrys Bader wrote an excellent post about the “End of the Facebook Era,” which details several reasons young users migrate to other platforms. Bader points out that, “What we’re seeing is a fundamental shift in the perception of what Facebook means to society. It has become institutionalized. It’s become the town square of the world. But that’s not where the kids hang out.”