10 Twitter Compliance Tips
Twitter has now come into its own as a social, news-sharing, and promotional network. While there are benefits to merely consuming Twitter’s content, they pale in comparison to those of active tweeting, which range from new networking opportunities to fresh insights from those who view a topic from outside your industry or profession.
Attorneys, corporate officers and other individuals with fiduciary responsibilities often shy away from tweeting for fear of violating disclosure rules, legal obligations, and/or professional conduct rules, or for fear that their tweets may inadvertently put their company or industry in a bad light. Here are ten tips to help navigate these potential landmines and increase the value of tweeting.
6. Decide who you would like your audience to be and tailor your tweets accordingly. If you want to appeal to a broad, general public, consider specializing in a particular topic. To bring value, identify public sources that others are not likely to read with regularity, and share information from those sources. Ward Plunet’s (@wardplunet) tweet stream is good example – he tweets about advances in science, finding the information in publications that the general public is not likely to read.
7. The greatest advantage of Twitter is its egalitarianism. You can tweet to anyone. If there are particular individuals with whom you would like to connect, try to engage them in conversation. Copy them on a tweet in which you share a link to an article that may be of interest and ask for an opinion, or comment on their tweets. If a person has a large following, it may take a few attempts to get his or her attention, but if your tweets are worthwhile, that connection will likely be forged.
Originally published on InsideCounsel. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.