A new Minneapolis CUSO – result150 – wants to help credit unions be where consumers are whether via online, mobile or social networks.
According to Ryan Ruud, vice president of marketing, the result150 Media Network
has been designed with an eye on providing insight and tools at various stages of a consumer’s personal finance journey.
“Our 16 investing credit union partners have been researching this type of service for three years,” said Ruud. “We’re at a convergent point in technology now and it’s not about websites or just searches, it’s all interconnected and consumers expect their brands to be where they are ready with answers to the questions they have.”
Users are matched to partner credit unions based on behaviors and how they interact with the network. Over time, the more consumers interact with network content and communities the more is learned about users’ interests and needs to deliver targeted marketing solutions at the right time from the research stage to the decision-making stage, the CUSO said.
In fact the name for the online media firm, came about when Members Development Co. CEO Jeff Kline’s search for mortgages didn’t reflect a credit union until page 15 as result number 150.
“When researching online presence, we found more often than not, credit unions were largely absent from consumer conversations around key financial topics,” said the result150 chairman about why MDC launched the new CUSO.
According to Ruud, consumers don’t necessarily want to have to enter their ZIP code to find a local credit union.
“What if after they view five or 10 articles related to mortgages or refinancing consumers are presented with a call to action saying here is the local credit union representative you can speak with about mortgages? It’s a way to offer that seamless user experience,” said Ruud.