Affinity Plus FCU Regroups, Slows Growth With New CEO
When Dave Larson was named the interim president/CEO of Affinity Plus Federal Credit Union shortly after Kyle Markland suddenly resigned on Aug. 28, he could not have predicted what the reaction would be.
“The response that I've received from the management team, employees, board, vendors, partners and regulators has really been extraordinary,” Larson said. “It's almost been overwhelming, in a good way.”
Instead, more attention will shift back to the total member experience. Larson said some employees were bogged down with back office functions that were taking time away from working with members.
“We had become a very decentralized organization, which is a unique model not only for credit unions but other financial institutions,” Larson explained. “We have this gift to work with people that we truly care about – their lives, hopes, dreams and their communities. I believe most businesses don’t see their customers, or in our case, the members, that way. We have this incredible opportunity to connect with them.”