5 Credit Union Marketing Trends for 2014
As another year comes to a close, credit union marketers across the country are busy working on their 2014 marketing plans. Credit Union Times asked experienced marketers who serve dozens of small, midsize and large cooperatives from across the nation to give their insights about what they expect to be the top marketing trends among credit unions in the New Year.
Responsive Web Design
Marketing Non-Interest Revenue
While generating new loans is critical to every credit union, Nicolette Lemmon, president of Lemmon Tree Marketing Group in Tempe, Ariz., said she sees more credit unions looking to grow non-interest income in the New Year.
Samantha Strickland remembers what Don Draper, the lead fictional character of the popular cable television series Mad Men, said about what advertising is: the idea of what we are doing makes us feel good about our decisions.
Rediscovering Social Media
When credit unions began to jump on social media sites about five years ago, they generated a lot of excitement that this new medium could be leveraged to potentially become a marketing breakthrough. Everyone was on social media sites, especially the Big 3—Facebook, Twitter and YouTube—and everyone seemed to love them.
Simon said she expects to see a resurgence of newspaper and magazine advertising as well as billboard and bus wrap marketing next year.