Riding the Mobile Juggernaut
SAN FRANCISCO—The message came across loud and clear at the Open Mobile Summit in here Nov. 12-14: mobile has passed the tipping point.
But despite a sharp rise in mobile clout, many marketers are not doing basic things to address it, said Brendon Kraham, a product strategist at Google, during a panel session.
“It is time to be all in on mobile,” Bedecarre said. “Mobile is a huge, trending monster. If you are not embracing it, you will be left behind.”
Many Open Mobile Summit speakers said the mobile revolution is only in its first stages, as the domination of smartphones and wearable devices increases.