No Secret Sauce for Connecting With Millennials
With its “We are Family” tagline, Linn Area Credit Union said its laid-back style, evident in online channels such as blogs, is appreciated by young members.
For the past three years, Generations Federal Credit Union has also found success with Millennials by connecting through financial education.
The $427 million credit union in San Antonio has two staffers dedicated exclusively to serving the growing target demographic, according to Kimberly Blohm, student brand manager, and David Rodriguez, financial education manager. Both have become an integral part of campus life across all five of Alamo Community College's campuses.