Sources: CUNA E-Scan Report 2013 | Pew Internet & American Life Project, Teens and Technology 2013, Mary Madden | Merrill Edge Report: Fall 2013 | Brand Amplitude Marketing to Millennials: What Makes Them Different, Jan. 2013 Carol Phillips.
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Read more in the Nov. 13 Gen Y Focus Report:
- No Secret Sauce for Connecting With Millennials
- Finding the Y: Guest Opinion
- In exclusive content to Credit Union Times’ readers from the Filene Research Institute, read how credit unions can form long-term relationships with young adults and three key factors that are needed to retain their loyalty in Filene’s full report, “Next Generation Needs: Examining Credit Union Loyalty Among Young Adults.”