South Bay Marketing Taps Zombie Trend
With the popularity of zombies on TV and staring in blockbuster movies, the $83 million South Bay Credit Union in Redondo Beach, Calif., is jumping on the undead advertising bandwagon.
“We’re not afraid to have fun,” Jennifer Oliver, SBCU president/CEO said in a release. “We set a goal to make $1,500,000 in consumer loans in October, and we think we have more than a ghost of a chance to make that goal.”
A colorful banner on South Bay’s website homepage asks members, “Are you a financial zombie?” The linked page features a graveyard with zombies that each prompt pop-up ads for loans and other products.
To support the promotion, employees dress in costume every Friday and on Halloween, and members can enter drawings to win copies of the zombie movie “World War Z” and other ghoulish prizes.
Oliver said in the release this type of theme gives the credit union the opportunity to not only attract adult members, but also younger consumers looking for competitive loan rates.
The zombie theme is especially effective during this Halloween season, she said.