Undead Halloween Video Fun From Credit Unions
In the spirit of the spooky season, Credit Union Times has rounded up some clever Halloween campaigns which helped credit unions promote products and services, increase membership and revenue, and leave the competition behind in the graveyard.
Grab your garlic, goofy masks and ghost-busting tools before taking a look at these video treats.
Thriller in Detroit
Members who walk into Community Choice Credit Union’s branch in Warren, Mich., usually expect smiles, warm greetings and friendly customer service, but Halloween brings strange things.
Zombie Apocalypse Preparedness
The federal fiscal fiasco over the past few months may have caused gloom about financial doom, but that’s nothing in comparison to a zombie apocalypse.
In case creatures crawl out of coffins and swarm the earth, Denver Community Credit Union wants its 25,000 members to be ready, willing and able to escape the wrath, preferably in a reliable, newly financed car.
Treating Members to Spooktacular Fun
Caution: Strobe lights may cause credit union executives to black out during the budgeting process.
The staff at Community Resource Federal Credit Union are big fans of Halloween and their community. This is the third year that the $70 million institution in Latham, N.Y., has hosted Haunted Asylum to benefit two local charities.
Reviving Auto Loans with Walking Dead
Breaking News: Zombies Invade Michigan Community Credit Union!
The $120 million Jackson, Mich., organization recently deployed the undead to revive auto loan revenue by launching Zombie Invasion, a multi-channel engagement campaign that includes a lead-generating microsite: lookoutforzombies.com, which features:
Life Insurance Via the Undead
Whether battling big banks or the undead, the $453 million IC Federal Credit Union is using education and humor to engage members and aiming to arm local residents with credit union superpowers.
The Fitchburg, Mass., institution said it has received rave reviews from members for a series of five irreverent; yet educational videos released last year, including an animated video on life insurance that asks viewers, “How can you support your family if you’re a zombie?”
Papering Trees to Promote Goodwill and Local Businesses
Forget about the old Halloween tradition of tossing toilet paper into trees. That can get you into trouble with the local constabulary!
The $2 billion Summit Credit Union discovered a much nicer way of “papering” trees during the 2010 Haunted Hustle Marathon in Madison, Wis.
Frankenstein and Wolfman and Dracula, Oh My!
Educators Credit Union relied on a barrage of Halloween classics such as Frankenstein, Wolfman and Dracula to promote loans, custom debit cards, mobile banking, and other products and services during a 2011 campaign.
Enjoyed those? Many of the latest steaming cauldron of offerings were highlighted recently in a GoBankingRates.com article titled, "10 Best Credit Unions With Ghoulish Halloween Events This Year," which included:
● The $334 million, 32,000-member Bridgewater CU in Bridgewater, Mass., which is inviting members to submit their children's Halloween drawings for a chance to win a $100 gift card;