Credit Union Marketing Site Makes Deals With Student Service Vendors
MoveCU.com, a credit union shopping website and lead generator that debuted at the 2013 Conference of the Marketing Association of Credit Unions in Las Vegas, has formed joint venture partnerships with four organizations:
CreditJeeves.com, a Minnetonka, Minn.-based National Credit Reporting Agency that helps consumers improve their credit score and provides leads to auto dealerships;
RentTrack.com, a new website, also in Minnetonka, that helps college students and other tenants build a credit history by reporting rental payments to the major credit bureaus and enables landlords to accept online payments;
Woodlark Companies, based in Miami, Fla., oversees more than 5,000 apartment units in 13 states and at 21 different universities; and
WesPac Campus Communities, based in Santa Barbara, Calif., handles student housing at campuses such as Michigan State University.
“Credit unions that subscribe to MoveCU will have the opportunity to market their products and services directly to potential members who use CreditJeeves and RentTrack, including students living in properties managed by Woodlark and WestPac that will be invited to join RentTrack,” said Kevin Dawson, co-founder of MoveCU.com, which was launched by Santa Barbara, Calif.-based Orien Investments LLC.
“It's a completely new marketing technique for financial services. Banner ads are customized with offers based on a consumer’s credit report and other consumer-supplied data. So, in a way, it’s similar to a pre-approval process. By combining our powerful search engine with the innovative technology created by our new partners, we will have an amazingly powerful force to help credit unions market services and products, such as loans, to earn new members and new revenue.”
MoveCU.com began beta testing this month with CreditJeeves users and the $188 million, 12,000-member Pacific Community Credit Union in Fullerton, Calif., the company said, and other credit unions have signed up for the beta test with the full roll-out set for January.
RentTrack, which is the brainchild of Matt Briggs, co-founder of CreditJeeves, is being introduced initially to Woodlark student housing properties in the Midwest, the company said.
“College students using RentTrack will see offers from credit unions that subscribe to MoveCU,” said Jason Smith, co-founder of MoveCU. “MoveCU has exclusive advertising rights for financial services, effectively locking out banks from reaching this group.”
MoveCU will have a booth at the California and Nevada Credit Union Leagues’ 2013 Annual Meeting and Convention from Oct. 28 to Oct. 30 in San Francisco, Calif., the company said.
MoveCU.com costs subscribing credit unions $199 monthly with a 12-month subscription, according to Smith.