7 Credit Unions in the Game This Football Season
Football season is well underway now, and so are creative campaigns credit unions from Florida to San Diego are staging to build team spirit, both on and off the field.
Sponsoring local football teams is a long-standing annual tradition for many credit unions, and some are already celebrating in the end zone by increasing awareness and membership.
Cheering for one team just isn’t enough for some credit unions.
“Indiana Members Credit Union is honored to be a sponsor of the Indianapolis Colts for the next three seasons, and we’re also proud to be an official partner of the University of Indianapolis Greyhounds and WHMB Channel 40’s ‘Game of the Week’ for the Indiana High School Athletic Association,” said Ron Collier, president/CEO of the $1.4 billion Indianapolis-based IMCU.
Grow Financial Credit Union, which has supported the University of South Florida’s football program for almost a decade, recently announced a continued partnership and a new move for the playbook.
Scott Credit Union isn’t sitting on the sidelines this season.
As the title sponsor of the San Diego County Credit Union Poinsettia Bowl for almost a decade, the $6.2 billion SDCCU is a pro when it comes to football-related campaigns.
The popularity of pigskin is also helping to tackle financial literacy.
A growing number of credit unions are offering Financial Football, a free online and classroom money management program developed by Visa and the NFL.
Football promotions don’t have to be tied to the pros to be profitable.
Located in less than an hour from Cleveland and just minutes from the Pro Football Hall of Fame in Canton, Superior Savings CU is in the heart of football country and has leveraged the area’s athletic heritage for years as a way to connect with the community and to increase profits.