Expand, Personalize Social Media Use: Onsite Coverage
LAS VEGAS — Randy Smith, co-founder of CUinsight.com, urged credit unions to expand and personalize their use of social media to improve and better market their mortgage lending and move past merely listing interest rates on different loans on their websites.
“People don't particularly care or relate to interest rates,” Smith said. “They don't really understand different loan types. They care about stories, both yours and theirs.”