Social Media Can Deliver, With Some Creativity
Start discussing social media and the talk quickly turns to its merits or lack thereof. Despite their perceived hurdles, with a little strategic creativity, some credit unions have managed to strike the right balance.
Recognizing that getting younger consumers to care about savings, life insurance or even the credit union difference, would be challenge, IC Federal Credit Union turned to robot monsters, clay, zombies, a medieval tale and the blues.
“It was just something random and started with a loan sale and we had all the employees dance to the song ‘Jump’ and asked members to come in for a loan,” said Emmer. “In the first week we had 900 views.”
He added that it helped show members and local alike their fun culture. With some 7,000 members, Best Advantage has just under 1,807 fans on Facebook who actively engage with the credit union, Emmer said.