Focus Report: Marketing
Linking traditional methods of tracking member behavior with innovative strategies centered directly in the social media space is a balance many credit unions continue to strive for in their marketing efforts. Add in newer advances such as content marketing, and the landscape widens to emphasize a shift toward more informational, rather than promotional, strategies. While some experts urge credit unions to resist jumping on the bandwagon of the latest methods, others encourage them to embrace a variety of ways to reach their members.
Read More in the Sept. 18 Marketing Focus Report: