CCUL Launches Marketing Arm
The California and Nevada Credit Union Leagues have launched a new business unit, Image Arc Marketing Services, which it said will serve the marketing needs of member credit unions, affiliates and business partners.
George Sun, the leagues’ new external marketing and member communications manager, is the manager of Image Arc Marketing Services.
Sun has more than 14 years of experience in the credit union industry, his new employer said. In addition, he wrote for MacWorld.com and for nearly four years immersed himself in the retail marketing world of Apple, the leagues said.
Among the services Image Arc will offer are graphic design, copywriting, annual reports, direct mail, newsletters, e-blasts, logo and brand development, brochures, and video spots.
Image Arc will combine the expertise of the Leagues' in-house creative team with design strategies to help clients with all aspects of their business initiatives.
“The leagues recognized the need to offer professional marketing services to its member credit unions to help them succeed and thrive,” said Carol Payne, vice president of communications and marketing for California and Nevada CULs.
“Image Arc will offer services that may be customized to a credit union’s needs and budget – whether it’s a small credit union seeking resources to produce creative campaigns and collateral or a larger credit union in need of adjunct marketing support,” Payne said in the leagues’ announcement.