Behind the scenes, credit unions are relying even more on member feedback to tailor and introduce products and services. Leveraging voice of customer platforms to better centralize, coordinate, analyze and act on their suggestions more quickly and efficiently is one way technology is making it happen. And for one newly launched credit union, building a strong foundation on the back end is just as critical as gathering member feedback on the front end.
Read more in the Aug. 28 Back-Office Technology Focus Report:
- Member Feedback Goes High Tech to Improve Service
- Rough Waters Worth CU's Launch: Guest Opinion
- Seven Tips to Prevent DDoS Attacks