‘$1 Billion Reasons’ Why Businesses Love CUs (video)
From financing new commercial constructions to helping the underserved, credit unions are being invited to share their stories about how they’re helping small businesses.
Business lending CUSO Michigan Business Connection LLC in Ann Arbor, Mich., has created a video drive for credit unions to post short videos showcasing the positive economic impact they have made on local businesses or community causes.
The Michigan Credit Union League & Affiliates has extended its support of the video promotion and through its CUBE TV division, issued a video with additional details and production tips for credit unions, according to MBC.
“We hope to capture the essence of the credit union philosophy in these videos and create a powerful visual for our business community and our lawmakers who can unlock even greater giving power for member business lenders,” said Bill Beardsley, CEO of MBC.
Michigan’s credit unions have loaned more than $1 billion to local businesses and donated more than $10.5 million to community causes as of 2012, according to the MBC, citing data from the Michigan Credit Union League Community Reinvestment Initiative Report.
As credit unions work to create their visual story, MBC is also planning its second annual CU Lunch Local event for Oct. 15. Last year, more than 51 credit unions “cash-mobbed” local businesses to demonstrate the greater power of a dollar spent at a small business.
Credit unions can stay up to date with information regarding the video drive and CU Lunch Local.