Credit union managers from Tennessee, California and Washington state have earned top honors in the 2013 Golden Mirror Awards competition for credit union marketing, CUES announced Monday.
- GMA Pinnacle Award —Thomas Kane, CEO, $453 million Fort Campbell Federal Credit Union, Clarksville, Tenn.
- GMA Best Campaign—Roy MacKinnon, CCE, vice president/marketing, $1.5 billion First Entertainment Credit Union, Hollywood, Calif.
- GMA Rookie of the Year—Christa Peck, field marketing operations coordinator, $950 million School Employees Credit Union, Seattle.
- GMA Golden Shoestring—Anna Wohrman, marketing coordinator, $534 million Orion Federal Credit Union, Memphis, Tenn.
CUES said the four GMA winners were chosen from among 426 entries, 152 of whom earned awards for marketing excellence.
The Madison, Wis.-based trade group said its Pinnacle Award is selected from among first-place winners of categories other than Coordinated Campaigns. The Best Campaign is the top honor awarded to one of the first-place winners from the three asset divisions in the Coordinated Campaigns category.
The Rookie of the Year is awarded to a marketer who has been employed by a credit union for two years or less, and the Golden Shoestring is awarded to a highly successful marketing piece within the constraints of a shoestring budget, CUES said.
A complete list of winners and their entries is online.