9 Credit Union Mascots That Entertain and Brand
Credit unions around the country use mascots to create a fun, entertaining presence at events such as branch grand openings, community events and even parades. Many credit unions have created mascots to support their kids clubs, while others just want to bring a little excitement into their credit union.
For decades mascots such as the Michelin Man (1898) and the Pillsbury Dough Boy (1960s) have become familiar mascots branding their respective products, so it’s no surprise that credit unions have added mascots to their portfolios.
Logix Federal Credit Union
The former Lockheed Credit Union in Los Angeles is now known as Logix Federal Credit Union and has a cool caricature mascot that mirrors the hip new brand – a friendly and inquisitive robot named Robix.
Pelican State Credit Union
More than eight years ago, the marketing department of the $218 million Pelican State Credit Union in Baton Rouge, La., purchased the credit union's first pelican mascot costume and Petey the Pelican was born.
Michigan First Credit Union
Dinosaur mascot Max came to the $650 million Michigan First in Detroit on a mission: to instill money management and saving habits among children ages 12 and under as part of the MoneyKids program. Since joining the Michigan First family, Max has been quite successful in this campaign.
Redwood Credit Union
The redwood became California's official state tree in 1937 and in 2004, Reddy the Redwood became the mascot for the $2.2 billion Redwood Credit Union in Santa Rosa, Calif., in conjunction with the rollout of a youth accounts program.
Above, Dollar Dog mans the wheel at a community event that included showing off a local fire truck.
When the $255 million, 31,428-member Erie General Electric Credit Union in Erie, Pa., changed its name to Widget Financial, it also acquired two uber-hip mascots named Widgey and Sprock.
CanDo Credit Union
This $9.5 million credit union in Walbridge, Ohio, has only one location, but it has two mascots.