Staying Relevant Demands New Tools, Innovation
Are credit unions relevant in today’s social and crowded-sourced world?
Credit unions’ competition is not just big U.S. banks. Recently in San Francisco, Bank of India billboards were seen marketing the convenience of deposits in overseas accounts. With technology evolving, our idea of member service will need to evolve to remain relevant in today’s social, global and crowd-sourced world.
Financial Literacy, Tools and Advice
Members seek financial information and credit unions position themselves as financial literacy experts. The growth of content consumption supports people’s natural inclination for knowledge. However, consumer content consumption has shifted towards blogs, tweets, pictures and videos.