'Technology Champions' Tout Digital Services at Mountain America
At the $3.5 billion Mountain America Credit Union, it’s a snap for members to tap into technology, thanks to 78 specially trained employees that answer questions, give demonstrations and provide hands-on assistance.
To promote new products and services such as P2P and mobile deposits, the 419,000-member Utah credit union has staffed each of its 76 branches, along with its service center and education department, with a designated “technology champion.”
Training employees is a long-standing priority at MACU and the credit union’s board recognizes the value of developing talent from within, according to Suzanne Oliver, senior vice president of educational services and governmental affairs for MACU, which was recently ranked for the third time by Training Magazine as one of the top 125 providers of employer-sponsored workforce training and development.
To determine ROI, Cummings said, the credit union measures monthly branch level usage growth of each of our technology products, particularly those that accomplish one of three things: