The $25 million First United Federal Credit Union in Grandville, Mich., has changed to a state charter and expanded its field of membership.
Its new name, First United Credit Union, also comes with a new logo to reflect the credit union’s “renewed energy and revitalization in serving its members.”
First United CU’s field of membership has expanded from one county to 22 counties. The credit union serves more than 5,000 members.
“I’m proud to signal this new change,” said First United President/ CEO Mark Richter. “Our name and membership expansion brings unlimited potential for growth. It also enables us to provide members with more services, greater account access and increased staff expertise.”
First United was chartered to serve the Leonard Refrigerator Plant (later known as Kelvinator Employees Credit Union) in 1937.
“Members remained loyal and sustained our vision,” said Richter. “Now, it’s time to set our sights to the time ahead.”