Cooperative Trust: First, Sell Marketing Campaign Inside
Take a moment to think about the last marketing campaign your credit union ran. Who was your target audience?
That answer could potentially be anyone: members without e-statements, members under the age of 35, members with an auto loan at a local bank, members who frequently shop at Target. But no matter which groups you have set your sights on, there remains one group to focus on before launching a successful campaign. Your fellow employees.