Five Tips to Help Employees Live the CU Brand: Guest Opinion
Branding. It’s a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand’s look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Branding is only as strong as the employees that live it. Once you develop your brand plan and look, how do you get your employees to live it? Here are five tips to get your employees engaged in your brand.