Transforming the ATM Through EMV
There are murmurs in the financial industry that the ATM could be a dying channel. With the proliferation of mobile banking, person-to-person payments and other remote channels, some feel that ATMs are useful merely as check depositories and cash dispensers, and even those functionalities w
But much like how we still have branches and paper checks, the ATM channel is not going away. In fact, with the upcoming migration to EMV, credit unions will have the opportunity to enhance their ATM capabilities and introduce fresh revenue generating services.
An important aspect of expanding your ATM functionality during the EMV conversion is to take a close look at the member base to determine which new services make sense.