Survey: Rising Willingness to Pay for Enhanced Mobile Banking
New research from Boston-based financial services consulting firm ath Power underlines the immense popularity with consumers of mobile remote deposit capture (“the most sought after mobile banking feature,” said ath Power executive Michael McEvoy) and it also claims that there is rising consumer readiness to pay fees for mobile banking.
In last year’s ath Power survey, 81% of respondents said they would not pay for mobile banking. This year, said McEvoy, that number dropped to 68%. That means about one in three say they might pay for the service, stressed McEvoy.