CU Tax Letters Stack Up at Congress’ Door
As of June 10, more than 1,500 credit unions–about one in four–were actively participating in CUNA’s three-week-old Don’t Tax My Credit Union initiative, according to Richard Gose, senior vice president of political affairs.
That has produced more than 65,000 messages to Congress through a CUNA website created specifically for the campaign. Some credit unions have promoted the site to their members, using Facebook, Twitter, website banner ads and direct mail advertising, Gose said. Others have used the promotional website to send letters to members of Congress from executives and volunteers. That site has received more than 185,000 page views from more than 92,000 unique visitors, he said, directed from credit unions and ads placed by CUNA in social media.
“The message we posted on our main Facebook page had more than 1,000 views,” he said. “So word is definitely getting out through that channel as well.”
Congress is listening, said CUNA Executive Vice President of Government Affairs John Magill. He said he recently attended a congressional event with about 25 elected officials, and some told him the campaign is already making an impression.