5 Simple Rules for Safeguarding Reputation
Reputation management — protecting and safeguarding the image and good name of your credit union — should always begin and end with your ambassadors — every employee; from the corner office to the mail room. It's a collective responsibility, one in which we all share.
As a matter of fact, the strength of any credit union's effort to manage its reputation is only as strong as its weakest link. All it takes is one person's fumble and the public perception of your credit union could be severely damaged for days and months on end.