The $115 million Roanoke Postal Employees Federal Credit Union is now Blue Eagle Credit Union, joining the ranks of other postal credit unions that have re-chartered and re-branded in recent years.
The 10,300-member western Virginia credit union was founded in 1948 to serve USPS employees and its board – comprising USPS employees and retirees who saw their ranks shrinking – asked its members to consider converting to a state charter and expand its field of membership.
“At our 62nd annual meeting last October, an overwhelming majority of votes was cast by our members in favor of conversion from a federal to a state charter,” said CEO Jeff Thompson.
“Our new charter allows us to now serve the entire communities of the greater Roanoke and Lynchburg areas, where we have strong and established presences in the marketplace. Additionally, the new community charter dictated a new name and logo with a more universal appeal,” Thompson said Thursday.
The color blue was chosen because of the credit union’s post office heritage but also because a blue eagle is “something unique and unexpected, which fits perfectly with the credit union’s brand,” Blue Eagle CU said in its announcement.
Blue Eagle CU has offices in Roanoke and Lynchburg, four full-service ATMs and membership in nationwide surcharge-free ATM networks.
“Far from being a move away from our roots, this change is a proactive step towards becoming a better partner with existing members and the communities we serve,” Thompson said.