The NASDAQ stock exchange has agreed to pay a $10 million penalty for violations that occurred during the initial public offering and secondary market trading of Facebook shares, the SEC said Wednesday.
According to the SEC’s order instituting settled administrative proceedings, despite widespread anticipation that the Facebook IPO would be among the largest in history with huge numbers of investors participating, a design limitation in NASDAQ’s system to match IPO buy and sell orders caused disruptions to the social media channel’s IPO, the SEC said.
From there, NASDAQ then made a series of ill-fated decisions that led to the rules violations, according to the SEC.
Several members of NASDAQ’s senior leadership team convened a “Code Blue” conference call and decided not to delay the start of secondary market trading in Facebook with the expectation that they had fixed the system limitation by removing a few lines of computer code, the SEC said, adding they did not understand the root cause of the problem.
NASDAQ’s decision to initiate trading before fully understanding the problem caused violations of several rules, the agency said, including NASDAQ’s fundamental rule governing the price/time priority for executing trade orders.
The SEC said the problem caused more than 30,000 Facebook orders to remain stuck in NASDAQ’s system for more than two hours when they should have been promptly executed or canceled.
“This action against NASDAQ tells the tale of how poorly designed systems and hasty decision-making not only disrupted one of the largest IPOs in history, but produced serious and pervasive violations of fundamental rules governing our markets,” said George Canellos, co-director of the SEC’s Division of Enforcement.
The matching of buy and sell orders in an IPO is referred to as “the cross,” the SEC said. According to the agency’s order, the systems problems encountered during the Facebook IPO on May 18, 2012, caused the cross to fall 19 minutes behind the orders received by NASDAQ, whose IPO cross application calculated the price and volume of the cross based on the orders and cancellations received up until 11:11 a.m.
The SEC said this time discrepancy caused more than 38,000 marketable Facebook orders placed between 11:11 a.m. and 11:30:09 a.m. to not be included in the cross. Approximately 8,000 of those orders were entered into the market at 11:30 a.m. when continuous trading commenced, and the remaining 30,000 were “stuck” orders.
Immediately prior to the cross, NASDAQ officials noticed a discrepancy between the final indicative pricing and volume totals and the actual totals on the exchange’s internal systems, according to the SEC. This discrepancy indicated that there was still a problem with the cross and that some cross-eligible orders may not have been handled properly.
NASDAQ failed to address this issue during the minutes and hours following the cross, the SEC said. NASDAQ’s Facebook issues also caused problems in the trading of Zynga shares, and NASDAQ failed to execute 365 orders for Zynga shares in accordance with the price/time priority requirements, according to the SEC.
The exchange further violated its rules when it assumed a short position in Facebook of more than three million shares in an unauthorized error account, according to the SEC’s order. NASDAQ’s rules do not permit it to use an error account for any purpose.
The SEC said NASDAQ subsequently covered that short position for a profit of approximately $10.8 million, also in violation of its rules. NASDAQ further violated its rules in three other ways during the opening of trading after the end of the display-only period for Facebook and following a halt in Zynga trading.
The SEC’s order also charged NASDAQ’s affiliated third party broker-dealer NASDAQ Execution Services with failing to maintain sufficient net capital reserves on the day of the Facebook IPO as a result of NASDAQ’s own Facebook trading through the unauthorized error account.