The League of Southeastern Credit Unions has been awarded seven Hermes Creative Awards, an international competition sponsored by the Association of Marketing and Communications Professionals.
LSCU took home three of the competition’s top platinum awards along with two gold awards and three honorable mention acknowledgments, the league said.
The LSCU Cooperative Image Campaign “Coffee” TV ad, Signal Magazine, and the JMFA Direct Mail piece were awarded platinum awards, which were recognized for their quality, creativity, and resourcefulness. Only 15% of the entries won the top platinum award, acknowledging them as the most outstanding entries in the competition.
This is the third year in a row that LSCU’s Signal magazine was recognized with a platinum statue, the league said.
Additionally, the Credit Union Service Centers of Alabama Video and the Leadership Development Conference Campaign received gold awards, which were part of the 19% judged to exceed the high standards of the industry norm.
Honorable mention acknowledgments went to the Florida Governmental Affairs Conference direct mail piece and the LEVERAGE website, the league said.
The LSCU represents 285 credit unions in Alabama and Florida with a combined total of $64 billion in assets and more than 6.5 million members.