The $3.76 billion Mid-Atlantic Corporate FCU has found success communicating with members and the public via an online video channel that provides financial reporting, economic updates and general information intended to educate and entertain.
Since launching the site in February, the 866-member corporate has posted more than 50 videos to its FInection site, and has generated more than 4,800 views.
“FInection is a fun, engaging way to share news and interact with the credit union community,” said Jay Murray, president/CEO. “Sometimes we share important but basic information. Other times, FInection is educational or helps us add interest and humor to our communications. We enjoy making the process interactive and entertaining.”
The name FInection comes from a combination of financial and connection, Mid-Atlantic said in a release, and it can be viewed from a computer, tablet or mobile device. While the content is primarily developed for Mid-Atlantic Corporate members, it is available to other credit unions, business partners and the general public.