Digital Outreach Aims to Pay Off With More Cross Sells
As the number of members using online banking continues to grow, credit unions are capitalizing on that trend by investing in solutions that have expanded opportunities to cross-sell products, increase brand awareness and enhance services.
Online banking adoption among members averages about 38% across credit unions, which is projected to increase to 48% this year, according to a Filene Research Institute report. Credit unions are also expected to increase their investment in online capabilities by nearly 6% in 2013.
Augmented reality is similar to an electronic billboard with touch screens and motion reactive video, or sophisticated gesture-based technology, which enables pedestrians to interact with what they are looking at such as graphics, images or video that appears on the HD wall.
Grow Financial said it is using the virtual money machine as a new digital marketing tool by enticing nonmembers and members to play a video game on it and open new accounts.