Mobility Matters: Getting to Mobile Banking 2.0
It is time for something better. It is time for Mobile Banking 2.0.
That is a thought that is bubbling throughout the mobile banking community and the plain fact is – excepting perhaps a couple of the money center bank mobile apps – most of the apps in consumers hands are very much Mobile 1.0 products.
So in Mobile Banking 2.0, apps will be unified, coherent, but they also will be more customized, to the issuing institution and perhaps even to the individual user. That sets a very high bar to hurdle but it just may be essential in achieving Mobile Banking 2.0.
Another area where the bar is getting higher will be loyalty programs, said Michael Hemsey, president of Kobie Marketing in St. Petersburg, Fla.