New Horizons for Delta Community CU as Halter Takes Helm: Print Preview
- New CEO has multiple ties to credit union and Delta Airlines.
- Building brand awareness continues to be an ongoing goal.
- Legal matter behind it, CU said member experience was not compromised.
In 2005, Delta Community Credit Union thought about changing its name and with it, a shift away from a then 65-year tie with its longtime sponsor, Delta Airlines.
Delta Community has well over 100 products and services and by getting the message across that one doesn’t have to be an employee of Delta Airlines to take advantage of them is another of the credit union’s ongoing missions, Halter explained. Serving top Atlanta-based companies such as Chick-fil-A, UPS and Racetrac has helped to woo the uninformed.
The area that Halter said he is most proud of is Delta Community’s approximately 725 employees.